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In 2006, C.O.L was prchased by Shiff Group, a large private company dealing in real-estate, hotels, financing, investments and hi-tech. The Group's bussiness encompasses Israel, US, western and eastern Europe and Russia.
Shiff Group owns the "Marina" Hotel in Tel-Aviv,
"Diplomat" Hotel in Jerusalem, the "Coloseum" discotheque in Tel-Aviv
and the "Lakikar" bar in Tel-Aviv and many other prime locations.
 
The purchase of C.O.L was part of a strategic decision by Shiff Group to diversify its holdings, and C.O.L showed the greates potential.

The Group's holdings in Israel alone are estimated t over $250 million.